Sydney’s calendar of world-class events is the centrepiece of a new tourism campaign designed to inspire visitors from regional NSW and interstate.
NSW Minister for Tourism Matt Brown launched the $1.2 million Tourism NSW campaign with the theme ‘Sydney, Designed to Inspire’, earlier this month.
There are two major domestic tourism campaigns for every year. Sydney is promoted in Australia and overseas under the brand ‘There’s no place in the world like Sydney’.
Sydney Chamber of Commerce has welcomed the State Government’s $1.2 million tourism campaign as a good start for keeping the city a competitive holiday destination.
‘Sydney is in a never ending competition to attract tourists to our city,’ executive director of the Sydney Chamber of Commerce, Patricia Forsythe said.
‘We should never assume that Sydney is the first thought and destination of tourists,’ she said.
Sydney will be promoted on television, in print and online in conjunction with major campaign partners.
The campaigns are part of a State Government plan of attracting an additional 10 million visitor nights per year to NSW by 2016.
Ms Forsythe said she believed there is plenty of room to grow and develop the campaign to reflect the importance of tourism to the economy.
‘It is an exciting time for Sydney’s tourism industry,’ she said.